RHT client is looking for a Media Planner / Buyer, salary in the low 40's, 3-5+ years experience, and the ability to plan, negotiate, and buy all media channels particularly interactive media. Knowledge of online interactive planning, production & optimization a must. Will not look at resumes without this experience. Online responsibilities would include: strategize & optimize using Behavioral Targeting, Day Parting, etc, Analyze campaign performance, strong understanding of CPM, CPC, CPA Metrics, and current knowledge base of trends and market rates.
Strong working knowledge of media resource tools (Strata, Nielsen, Arbitron, etc.)
Ability to develop media strategy
Ability to provide analysis and evaluation of media and other communication opportunities
Ability to understand the business conditions of the client
Ability to create presentations for clients
Ability to work with account service, as advisor or consultant
Ability to reconcile media invoices/discrepancies
Ability to help guide media buys through execution with other agency disciplines
Will assist with research, strategy, planning, presentations as needed
Supervise and mentor Media Coordinator
Contact:
Danny L. Hunt
Robert Half Technology
201 South College Street, Suite 2200
Charlotte, NC 28244
Phone: 704-342-7982
Fax: 704-342-2700